The client, Zaxby’s, approached our team seeking assistance in revitalizing the Zensation Zalad as it returned for the new year season. With a specific focus on highlighting the star of the dish – the Egg Roll – our objective was to enhance its appeal and drive customer engagement.

Agency: Tombras NY

ECD: Avinash Baliga

ACD: Louie Spivack

Copy Writer: Devon Moreland, Carter Halvorsen, Ben Searles

Designer: Alex Balaban

Art Directors: Gwynie Bahr, Moses Hernandez