Yeah, I am Special

Being called “Special” in sports can be deemed as the highest form of praise. But for athletes with disabilities, that word often carries a burden or a different meaning. So, we set out to reclaim the word-restoring its true meaning and honoring the athletes of the Special Olympics. Our goal was to turn “Special” into something anyone would be proud to wear across their chest.

We created a special sweatshirt that went viral. CJ Stroud, Michael Phelps, Damian Lillard, Mack Hollins, along with many other professional athletes and their respective sport wore these sweatshirts and showcased them to the world. We also made a short film that features ESPN’s very own Stephen A Smith with the narration, and billboards across the city highlighting the Special Olympic athletes.