Following sworn testimony from Congress confirming the presence of extraterrestrials on Earth, MoonPie posed a crucial question: “How can we get Aliens to buy snack cakes?”

Here’s how we did it: we turned to real alien experts, gathered data, and launched a worldwide ad campaign designed specifically to advertise MoonPies to aliens living among us!

Agency / Tombras NY
CCO / Jeff Benjamin
ECD / Avi Baliga
Associate Copywriter / Ben Searles
Associate Art Director / Moses Hernandez