97 Deli & Grill

97 Deli & Grill (fights back!)

A campaign for a local Brooklyn Bodega using “authenticity” & rewards activations for their regulars aimed towards the over-branded trendy new changes to the neighborhood.

Agency / Le Truc (Publicis)
CD Copy / Maddy Baldwin
CD Art / Juan Aguilar
Copywriter / Ted Landay
Art Director / Moses Hernandez, Zina Zhao

Designer / Isabella Sanchez

Producer / Matthew H