97 Deli & Grill
97 Deli & Grill (fights back!)
A campaign for a local Brooklyn Bodega using “authenticity” & rewards activations for their regulars aimed towards the over-branded trendy new changes to the neighborhood.
Agency / Le Truc (Publicis)
CD Copy / Maddy Baldwin
CD Art / Juan Aguilar
Copywriter / Ted Landay
Art Director / Moses Hernandez, Zina Zhao
Designer / Isabella Sanchez
Producer / Matthew H